Privacy policy
Mybeta Holding AB (“beta4y”) operates this store and website, including all related information, content, features, tools, products, and services to provide you with a customized shopping experience (“Services”). beta4y is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.
Personal Information We Collect or Process
When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be used to identify you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
• Contact information, including name, billing address, shipping address, telephone number, and email address.
• Financial information, including payment card information, transaction details, payment confirmations, and payment method information.
• Account information, including username, password, security questions, preferences, and settings.
• Transaction information, including products viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled.
• Communications with us, including information you provide when contacting customer support.
• Device information, including browser type, device information, IP address, and other unique identifiers.
• Usage information, including information about how and when you access, use, or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
• Directly from you, such as when you create an account, place an order, contact us, or otherwise provide information to us.
• Automatically through the Services, including through cookies and similar technologies.
• From service providers that help us operate our business and Services.
• From business partners and other third parties.
How We Use Your Personal Information
We may use personal information for the following purposes:
Providing, Personalizing, and Improving the Services
We use your personal information to provide the Services, process payments, fulfill orders, arrange shipping, manage returns and exchanges, maintain your account, remember your preferences, communicate with you regarding your purchases, and improve the overall customer experience.
Marketing and Advertising
We may use your personal information to send marketing communications by email, SMS, or other channels and to display advertisements that may be relevant to your interests.
Security and Fraud Prevention
We use personal information to verify accounts, detect and prevent fraud, maintain the security of the Services, investigate suspicious activity, and protect our customers and business.
Customer Support and Communications
We use personal information to respond to inquiries, provide support, and maintain our relationship with you.
Legal Compliance
We may use personal information to comply with applicable laws, regulations, legal processes, government requests, and to enforce our policies and contractual rights.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
• To Shopify and service providers who assist us with website hosting, payment processing, shipping, analytics, customer support, cloud storage, and related business functions.
• To advertising and marketing partners, where permitted by law.
• When you direct us to share information with third parties.
• To affiliated companies within our corporate group.
• In connection with a merger, acquisition, restructuring, sale of assets, bankruptcy, or similar business transaction.
• To comply with legal obligations or protect our rights, property, customers, or Services.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its services.
Information you provide may be transferred to Shopify and its service providers, including providers located outside your country of residence. Shopify may also use information collected through your interactions with our store and other merchants to improve its products and services.
For more information, please review Shopify’s Consumer Privacy Policy and Privacy Portal.
Third-Party Websites and Links
The Services may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security, content, or policies of third-party websites. Your use of such websites is at your own risk.
Children’s Information
The Services are not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can delete it.
Security and Data Retention
No method of transmission or storage is completely secure. While we take reasonable measures to protect personal information, we cannot guarantee absolute security.
We retain personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and operate our business.
Your Rights
Depending on your location, you may have rights regarding your personal information, including:
• Right of access.
• Right to correction.
• Right to deletion.
• Right to data portability.
• Right to object to certain processing activities.
• Right to withdraw consent where processing is based on consent.
• Right to restrict processing in certain circumstances.
You may also opt out of marketing communications at any time by using the unsubscribe link included in our emails.
We may need to verify your identity before processing certain requests.
Complaints
If you have concerns regarding our handling of your personal information, please contact us first. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred to and processed in countries outside your country of residence. Where required by law, we use appropriate safeguards, including standard contractual clauses approved by relevant authorities.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be posted on this page together with the updated revision date.
Contact
If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us:
Mybeta Holding AB
Vitmossevägen 1
554 75 Jönköping
Sweden
Phone: +46 79 101 80 00
Email: info@beta4y.com
Company Registration Number: 559510-8159
VAT Number: SE559510815901
In accordance with applicable data protection laws, Mybeta Holding AB is the data controller responsible for your personal information.